Poetry Essay Essay

In the poems ‘How to Eat a Poem’ by Eve Merriam and ‘Introduction to Poetry’ by Billy Collins, important ideas are presented about how poetry should be experienced and enjoyed. The poets used the techniques extended metaphor, repetition, metaphors and personification to show me how these ideas is important. In ‘How to Eat a Poem’ by Eve Merriam, the author describes how poetry is to be experienced. Poetry doesn’t need any manners and has no rules. â€Å"Don’t be polite / Bite in.† is an example of just jumping in to poetry because it’s got no manners and it’s for everyone. â€Å"It is ready and ripe now, whenever you are.† Shows us that poetry is for everyone. Poetry never goes away because it always written on paper. It’s not hard you don’t have to be clever to enjoy poetry because it’s always there to be read. Poetry is to be experienced and enjoyed by anyone. In the poem ‘How to Eat a Poem’, the techniques of Extended metaphor and repetition are used to show me the important idea. Extended metaphor us used in the lines â€Å" Pick it up with your fingers and lick the juice that. / May rush down your chin. / It is ready and ripe now, whenever you are.† To compare juicy fruit to poetry. Through doing this, the poet helps me understand that poetry is about experiencing poetry, and not holding back but in fact diving in. It also helps me understand that you can be messy and enjoy your poem. Repetition is used in the lines â€Å"or stem / or rind / or pit / or seed or skin.† To compare poetry to the inside of a fruit. Doing this has helped me understand that poems aren’t hard, that they are fun and don’t have the bad bit of a fruit. That it’s really tasty and anyone can do it. These two techniques help compare juicy fruit to poems. In the poem ‘Introduction to Poetry’ the poet shows me the important idea that poetry is about having fun. Poems are made to have fun for everybody not just cleverest people. It’s for people who like having fun. â€Å"I want them to waterski / across the surface of a poem / waiving at the authors name on the shore.† The author is also trying to tell you to not over  analyze things. In the poem it states that all we want to do is torture it and get a confession out of it. Poems are to be about having fun, not trying to find every possible meaning and to just skim across getting the ideas that the poet wants us too. Poems are about having fun and not over analyzing them. In the poem ‘Introduction to Poetry’, the techniques metaphor and personification are used to show me the important idea. Metaphor is used in the lines â€Å"I want them to waterski / across the surface of a poem / waving at the authors name on the surface.† Which compares waterskiing and having fun to a poem that is fun and relaxing. This helps me understand that poetry is fun and relaxing just like waterskiing. When you imagine yourself waterskiing you imagine a sunny day, speeding along bouncing up and down on waves while waving to your friends on the shore in the sand. Poems are the same you can enjoy yourself through rhyming or using alliteration. All the techniques that make a poem fun and enjoyable to write and read. Personification is used in the lines â€Å" But all they want to do / is tie the poem to a chair with a rope / and torture a confession out of it† to compare tying up a person to a chair and trying to get a confession out of it. Over analyzing a poem and taking meanings that aren’t meant to be instead of taking the idea that the poet tries to convey. Doing this the poet helps me understand that poetry is to be about the images or the meanings that the poet is telling you. That poetry doesn’t need to be â€Å" tied to a chair and tortured†, so it gives a confession that it doesn’t have to be an expert that needs to analyze it, anyone can do it. Poetry is intended to be enjoyed, anyone can do it, it doesn’t need to be over analyzed. Both of these poems have helped me understand more about poetry and what it’s about. That poetry is about having fun and to be experienced by everyone. Anyone and everyone can enjoy poems, they don’t have to be the cleverest or the smartest to understand poetry. I think these two poems represent what poems are about.

Dubbing and Subtitling

UNIT: Dubbing and Subtitling Structure 1. Objectives 1. Introduction 2. Dubbing in Global Media Industry 1. What is Dubbing 2. Difference between Dubbing and Voice-Over 3. Challenges of Dubbing 4. Necessity of Dubbing in Global Media Industry 1. 3 Subtitling in Global Media Industry 1. What is Subtitling 2. Types of Subtitling 3. History of Subtitling 4. Challenges of Subtitling 5. Necessity of Subtitling in Global Media Industry 1. 4 Difference between Dubbing and Subtitling 1. 5 Necessity of Dubbing and Subtitling in Global Media Industry 1. Summing up 1. 7 Glossary 1. 8 Further Readings 9. Check your Progress: Solutions . 1. Objectives After reading this unit, you will be able to: †¢ Describe the difference between Dubbing and Subtitling †¢ Demonstrate the growing demand of Dubbing and Subtitling in Global Media Industry †¢ Describe the prospect of Dubbing and Subtitling in Global Media Industry 3. Introduction In this unit we will discuss the concept and role of Du bbing and Subtitling in Global Media Industry. We will try to differentiate Dubbing from Voice-Over. We will also discuss the difference between dubbing and subtitling. We will focus on the challenges in Dubbing and Subtitling. Apart from this, we will focus on the necessity and of Dubbing and Subtitling. Pictures have universal language. It is said that a picture is better than 1000 words. Films, Television and other video programs are the forms of pictures in which pictures are moved at a very high speed (24 to 48 frames per second) Since the beginning of Cinema, films have been a global commodity to be exported in other countries. Lumiere Brothers, who were among the pioneers of cinematography came to India to show their cinema to Indians and British. India’s First movie to be released was made by ‘Father of Indian cinema- Dhundiraj Govind Phalke (alias Dadasaheb Phalke). It was in 1913 when his film ‘Rajah Harischandra’ was released in theatres. It was a silent movie with no voice at all. Only pictures with body gestures. It was watched by the people of different states of India speaking different languages. So popular and hit was the movie that Phalke went on to make more than hundred movies. Movies of this silent Era (1913-1930) had dialogues through inter-lines which were often in English and two or three Indian Languages. And making a movie and showing it to the people of different places speaking different languages was not a problem. But when ‘Talkies’ came into the picture the issue of language rose there. Now it was not possible to make a movie in one language and show it to the people of different places speaking different languages. Had there been no voice in the movies, serials and other video format programs there would have not been any need writing this chapter at all. . 2 Dubbing in Global Media Industry 2. What is Dubbing In simple words Dubbing is the process of creating an alternate, synchronized soundtrack of the complete dialogue of any film, Television program or any other video program. Dubbing is the process through which soundtrack of a video production is replaced. The term most commonly refers to the substitution of the voices of the actors shown on the screen by those of different performers, who may be speaking a different language The video can a film or television program or any other video. In most of the cases dubbing is done to provide the new sound track to an already produced video in the language of the targeted audience. While doing so, the synchronization between the visuals and sound track is ensured. Dubbing helps the video to reach to a larger number of audiences of different language spread across the globe. . â€Å"Dubbing† also describes the process of an actor's re-recording lines spoken during filming and which must be replaced to improve audio quality or reflect dialog changes. This process is called  automated dialogue replacement, or  ADR  for short. Music is also dubbed onto a film after editing is completed. For instance, in India, there are hundreds of languages and dialects spoken by people living in different parts of the state. Every producer who produce any film or TV program or video advertisement wants to reach maximum number of audience Films, videos and sometimes video games are sometimes dubbed into the local  language  of a foreign market. Dubbing is common in theatrically released film,  television series, cartoons and  anime  given foreign distribution. 3. Difference between Dubbing and Voice-Over Dubbing is the process through which soundtrack of a video production is replaced, usually in the language other than the language of original production. Dubbing is the exact translation of the dialogues of the original language into the targeted language. For example a movie originally produced in Hindi is translated to Tamil and all the Hindi dialogues of the movie are translated and recorded in Tamil ensuring the synchronisation with the visuals of the original visuals. On the other hand Voice-over is process of provided detail of visuals in the sound track. Voice-Over is done in the language of production. 4. Challenges of Dubbing Languages, understood as the particular set of speech norms of a particular community, are also a part of the larger culture of the community that speak them. A community's ways of using language is a part of the community's culture, just as other shared practices are, it is way of displaying group identity Languages do not differ only in pronunciation, vocabulary or grammar, but also through having different â€Å"cultures of speaking Accent, articulation, enunciation, Intonation, stress, pause, rhythm according to the targeted language†¦. cultuaral aspects ,, different languages have different culture according to the place and society they are spoken in. 5. Necessity of Dubbing in Global Media Industry Glabalisation in late eighties and early nineties has opened the door of most of the countries for business of goods and services including the media business which includes entertainment as well. A movie produced in Hollywood is exported to different countries to be released in the theatres of those countries. The number of audience, who watch English movies, is not as high as the number of audience in local or regional language. In such scenarios it becomes imperative to dub the movie in the local language so that it may reach to larger number of audience. In this way dubbing is beneficial for the producer of the movie, local government and the audience who get the dubbed version of the Hollywood movie in their own language. Producer can maximise his profit, local government generates more revenue as entertainment tax and income tax and the local audience get the opportunity to enjoy the movie in their own language, which otherwise would not have been possible. 3. Subtitling in Global Media Industry 1. 3. 1 What is Subtitling (an abbreviated version of the dialogue, which is projected on the screen) Subtitles  are textual versions of the dialog in films and television programs, usually displayed at the bottom of the screen. They can either be a form of written  translation  of a dialog in a foreign language, or a written rendering of the dialog in the same language, with or without added information to help viewers who are  deaf  and  hard-of-hearing  to follow the dialog, or people who cannot understand the spoken dialogue or who have accent recognition problems. Television teletext subtitles, which are hidden unless requested by the viewer from a menu or by selecting the relevant  teletext  page (e. g. , p. 888), always carry additional sound representations for deaf and hard of hearing viewers. Teletext subtitle language follows the original audio, except in multi-lingual countries where the broadcaster may provide subtitles in additional languages on other teletext pages. Sometimes, mainly at  film festivals, subtitles may be shown on a separate display below the screen, thus saving the film-maker from creating a subtitled copy for perhaps just one showing. Television subtitling for the deaf and hard-of-hearing is also referred to as  closed captioning  in some countries. 2. Types of Subtitling 3. History of Subtitling 4. Challenges of Subtitling 5. Necessity of Subtitling in Global Media Industry Subtitling is the quickest and the cheapest method of translating content, and is usually praised for the possibility to hear the original dialog and voices of the actors. TV subtitles may be primarily for deaf people or those who are hard of hearing, but research has revealed they are used by six million people who have no hearing impairment Research by Ofcom, the media regulator, has found that of the 7. 5 million people who use TV subtitles, six million have no hearing impairment at all. (A BBC report on 31 March 2006) Global Language , Not all the films are made in English neither all the audience know English. Here arises the need for dubbing a movie into different languages so that it may reach to a larger number of audience. 3. Difference between Dubbing and Subtitling Though dubbing and subtitling both are done to reach to the audience of languages other than that in which the original production has been done. In many cases the subtitling is done in the language of production as well. This is to cater the needs of those who have hearing disabilities and for educational purposes. For example government of India promotes the process of subtitling in its programs on Doordarshan. Despite of having the above similarity Dubbing and Subtitling are different from each other in basic concept and activity. Dubbing is a process of creating an alternate, synchronized soundtrack of the complete dialogue on the other hand Subtitling is text version of the dialogue, which is projected on the screen, normally at the bottom of the screen. 1. 5 1. 6 Summing up 1. 7 Glossary 1. 8 Further Readings 1. Zatlin, Phyllis 2005 â€Å"Theatrical Translation & Film Adaptation† A Practitioner’s View. Clevedon, England: MULTILINGUAL MATTERS LTD 2. 3. 10. Check your Progress: Solutions

PUMA case study Essay

In order to arrive at the correct judgment of what will be puma’s opportunities and threats, let analyze the external environments factors affecting the company basing on the PESTEL and industrial competitive factors using five forces framework. And later when determining the company’s strengths and weakness I will look at the company’s internal capabilities by looking at its value chain, value network and any other competitive factors which gives the company more competitive advantage than rivals. By definition external environmental factors are those factors which have impact on company although the company has either very little or no control at all over those factors. Usually these factors are classified as PESTEL (Political, Economic, Social, Technological, Environmental and Legal). External Political Factors These refer to the following sub-factors:(I)Government stabilityThis has influence to any business. When the government in which Puma operates become unstable politically business will definitely be affected. For example civil wars affect both operations, leisure’s and sports events which are Puma’s business. In our case study we saw that after terrorist attacks of September, 11, 2001 and wars in Afghanstan, geopolitical uncertainty led puma to shift its production from Pakistan to China (Puma case study, 2003). (ii)Foreign Trade Regulations These includes treaties and agreements which must be respected by the member countries and Companies (Czinkota, Rivoli and Ronkainen, 1992).For example General Agreement on Tariffs and Trade(GATT),regulations in respect of monopoly and competition standards, Trade fair Act(1997), Paris conventional for the protection of industrial property, to name but a few. These have impact on Puma since wherever it operates it must adhere to. (iii) Taxation Policy These have impact on Puma’s business because are an expenses which reduce revenue but it can also be used as the barrier to entry to the targeted potential markets. Some government use to fix higher tax to incoming foreign company. Economic Factors These factors have a huge impact on Puma’s business. These are factors like cost of energy, oil, inflation, recession and recovery. For example interest rates(interest on loans and borrowings), inflation and unemployment has got negative impact on business since an increase of one or both of these factors is equivalent to the raise of business running costs at the same time will mean reducing the purchasing power(inflation and unemployment) of the people. GNP Trends can have impact on Puma’s business since a good GNP shows that the per capita income of the people is good. Positive growth trends means increases on people purchasing power which has a positive influence to Puma. People with big disposable income can spend more on the leisure like sports and also buys more of the products as oppose to the people with less disposal income. Sociocultural factors(i)Population demographic; there are arguments that the population is getting older and therefore Puma should starts to focus on the senior people segment in order to remain profitable and for business growth. (ii) Uneven income distribution means there are few people with disposable income (the rich) and the majority have very less purchasing power. It is not therefore a market puma should target. (iii) Lifestyle Changes These have the impact in business and it needs the company to be strategically innovative in order to cope with peoples’ taste/fashion changes to retain and persuade the customers. This is one of the factors making customers switch from one product to the others of the same use. (iv) Attitudes to work and leisureSince Puma operates globally it is possible to meet different societies with different attitudes to work and leisure. Negative attitude to work and leisure will have negative impact to business and positive one will have positive impact to Puma business. Technological FactorsProbably these are the most dramatic forces shaping our destiny which creates whole new markets and destroy others. These are such as;New discoveries/development and speed of technology transferThese makes the products life cycles get short and creates a fierce competition among industries and hence forcing the company to invest more on R&D so as to remain strategically innovative (cost implication to business). Technological factors can lead to both high rate of obsolescence and Increase Company’s budget (through R&D). Environmental factorsMost of the nations and international bodies have been enacting laws to protect the environment (green issues).Companies have been compulsorily required to adhere to these laws; for example the law to internalise pollution, waste remittance and all legislations regarding safety and environment issues. These have significant impact to business like Puma because it reduces revenue. Legal factorsThe company which operates globally must expect different laws in different markets place within its operations. For example employment laws, health and safety regulations and financial regulations. It will also need to know advertising and promotion regulations, pricing regulations and consumer protection legislations. (Brassgton and Pettiti, 2007). Porter’s five forces of competitive strategyWas developed as a way of assessing the attractiveness (profit potential) of different industries. It helps to identify the sources of competition in an industries or sectors (Johnson, scholes and Whittington, 2006).The focus is in the environmental factors influencing this competitiveness; which are as follows;(i) Threats of new entrantsThere are six major sources of barriers to entry which includes economies to scale, capital requirements, and control of distributition channel, customer loyalty, experience and retaliation. (Porter, 1998). To my opinions and with reference to sports industry for more than three decades, threats of entry has a very little influence to Puma. This is because to enter into sports industry you need not only heavy capital and technology but experience and knowledge together with attractive customer base which is the strong barrier to entry. Suppliers Power Suppliers can have power if;(a)There are a concentration of suppliers and they can purchase in big quantities(b)Suppliers have a wide range of customers and can easily switch from one supplier to the other(c)The cost of switching from one Supply another is very high and,(d)If they pose a credible threats of integrating forwards into the industry business. To my opinion these conditions does not apply to Puma and therefore can not be threats because Puma policy on suppliers is such that Puma have no long term relationships with supply and the fact that production, logistics, distribution have been outsourcing surely Puma will be having very few suppliers (mostly not related to production and transport departments). In addition to that it is not possible for those suppliers to integrate backward into industry’s business. Buyers bargaining power According to Johnson, Scholes and Whittington (2006) buyers are likely to have influence on industry’s business if the following condition prevails;(a)There are concentration of buyers and they purchase a big volume(b)The cost of switching a supplier is lower or involves little risks(c)The buyer pose a credible threats to integrate backwards to make the industry’s product. To my views this factor is not a threat to Puma because buyers are scattered all over the world such that they can not have collective bargaining power and the cost of switching from Puma to another suppliers is very big and risks because Puma is among reliable and paying company. The threat of substitutes Substitutes reduce demand for a particular â€Å"class† of product as customers switch to alternative even to the extend that this class of products becomes obsolete (Johnson, Scholes and Whittington, 2006).Looking at the trend of sports industry for more than 40 years you will find that there are always Puma and the big three which dominates the sport industry and each having a very attractive customer base and thus this is a justification that Substitutes is no a threats to Puma. Competitive rivalryRefers to organisations with similar products and services aimed at the same customer group; which for Puma can be Adidas, Nike and Reebok and Fila, Diesel and Prada for football, running, basketball and apparel and accessories respectively. This is not a threat at all since for this factor to be threats the following conditions must prevail; there are must be numerous competitors and are roughly have equal size and power which is not the case for sports industry(Look at Adidas,Nike, Rebook and Prada,diesel and Fila) all have different power and sizes. The other factor is that for the rivalry to take place the markets must be matured but this is not the case for Puma because although the traditional market segment were heading to mature there are several niches which offer attractive growth, and yet analysts expect growth in geographical regions for football especially Europe, Asia and Americans. Opportunities and threats Looking at the environmental factors and the five forces affecting Puma I have noted some of the opportunities and threats for the company;OpportunitiesTrends of accessories/equipments is attractiveIf accessories can be properly managed can be greater opportunity for puma to grow the business. Currently 60% of the total sales are generated from footwear division, but according to experts apparel and accessories categories are showing attractive growth rate .why not Puma utilise this opportunity by providing its customer variety of such products by focusing on both high-value and stylish product and lower priced products so that can get shares from companies like LVHM, Hugo Boss and Prada. In my opinion Puma can start focusing on virgin markets such as Racing especially Horse racing, skateboarding, snowboarding to mention but a few. Alliances and joint venture Although puma has acquired some of the largest companies such as Swedish Tretorn the European third largest manufacturer of Tennis balls, it is not enough. Alliances and joint venture is one of the major opportunities for Puma to both expand geographical markets for its products and at the same time get access to valuable technology and competences. Threats Puma faces both intertype and intertypes competitorsPuma’s internal capabilitiesIf the companies are to achieve competitive advantage by delivering value to customers, they need to understand how that value is created or lost (Johnson, Scholes and Whittington, 2006).Puma’s value Chain has been divided into two; Primary and Support activities. If you consider the primary activities side you must understand that puma is described as Virtualized Company. Its in-house resources and activities such as inbound outbound logistics, operations and Procurement have been outsourced. This gives the company to deal with its core competency more effectively. It does not mean however that the company doesn’t care for the outsourced activities but the management are very careful on the selection of suppliers, logistics providers and producers but also it has a strong information technology infrastructure which helps them to coordinate easily and efficiently. Human resources management Puma with no doubts it has a strong HR by looking at the CEO and his deputy. The CEO being graduate in international business administration and having an ample experience in international business and marketing and worked for Colgate-Palmolive. Also the deputy CEO having an extensive experience in supply chain management and strategy implementation is one of the justifications that the company have strong HR capability. Technology development Puma has a proprietary technology which helps the company in terms of innovation and designing and also in information technology. For example the company due to technological ability developed shudol shoe. One of the technological innovations can also be seen on â€Å"cell technology†. To manage its entire coordination and consolidation from all 80 countries is one of the justifications that Puma is strong technology wise. Marketing and SalesPuma’s strengths come from the best implementation of its strategies in marketing and sales. Puma’s core competencies have been divided into marketing, brand and product management. Brand ManagementOne of the major reasons for puma’s turnaround was the new  positioning of the brand itself (refer to case study).One of the strategies used is sponsorship of either individual player or teams and associated the company with charismatic personalities who proliferate the desired brand perception, recogonition and awareness It has association with biggest names in history of sports such as Pele, Maradona and Cruyff. Recently the CEO, use the technique of associating the company with entertainment professional such as Arnon Milchan (the influential film maker),David Matalon and Peter Chernim these stars making brand appears in several Hollywood production. Apart from sponsoring teams like Jamaica and Cameroon Puma has been organising several events such as Puma street soccer in 1994 and 4SOME competition in 2003 aiming at both displaying puma label and communicating Puma philosophy. By 2003 the brand was so high that super stars like Madonna were proud to wear Puma Product without any compensation. Marketing Puma’s marketing division is responsible for all Puma advertising, promotions, PR and selling. Strong promotion and advertisement helps Puma be known company globally. Management are careful to select a media of advertisement and promotions.Footbal, Basketbal and running cups have become the mega events watched by viewers from across the global. Puma has been sponsoring either individual or teams. As a result these events offer excellent marketing opportunities for the company to create awareness of its brand. It has been fine turning its marketing strategies for football cups from 1960’s when Stars like Pele, Maradona and Cuyff to recent stars like Madonna. Product management Product management at Puma concerned with designing, operating and maintaining good products. This ensures that the company doesn’t only produce but creates a product that people will want to buy. Fistly; the company has a wide range of product which help the company to easily respond to different customers with different levels and interests. For example Puma football, running and basketball and others in accessories and equipments. In terms of technology and also to ensure that it offers customers’ product of high quality Puma has association with engineers and famous designers such as Jil Sander Mihara.For instance Puma innovation was â€Å"Cell technology† which convinced famous athletes to be Puma products such Cameroon National soccer team and Jamaica running professionals. Puma is innovative in each stage of the production for example to develop the new â€Å"Shudol shoes† worked with the team of Jordan Grand prix engineers. From Puma’s internal capabilities the following strengths and weakness have been observed;StrengthsStrong brand-name image/company reputationPuma has a reputation for being a pioneer in sports and the brand has very strong heritage in world football, featuring a glittering list of past brand ambassadors which includes some of the biggest names in the history of the game such as Maradona, Pele and Cruffy.It boasts most of the exiting teams and individuals and as a result of having such sports people as customers creates good atmosphere for Puma to enjoy not only the survival but also the company growth. Attractive customer base Having the association with quality players it gives an image to most of the people that the company have quality as well. As the results puma has loyal customers worldwide. This landmark deal laid a foundation for sports marketing and PR drive which saves and strengthens Puma’s position as one of the best performers on footwear, apparel and accessories for years now. Lower cost base and marketing Focused CompanyPuma is a virtualized company because it has outsourced all production, procurement of materials, distribution and logistics making its working capital just small. This make the company not only have a lower cost base but more importantly focuses in its core competencies. Weakness(i)The virtualized company can have serious strategic weaknesses in the long runPuma mainly depends on partnerships, collaboration and networking. Although virtual can meet and satisfy its customers adequately just like other, there arguments that such an extreme form of outsourcing are likely to result in serous weakness in the longrun, as the company become devoid to core competences and cut off from the learning which can  exists through understanding these activities in house (Johnson,Scholes and Whittington,2006). (ii) PricePuma products’ prices are relatively lower than rivals. This is a weakness because price may bring implication that you product has lower quality because most of customers associates high price with high quality. Therefore if the product is priced lower to some customer it will mean that its quality is lower as well. Secondly it reduces the revenue especially if it is not accompanied by high volume of sales. To determine and propose the optimal strategies for Puma in light of the above SWOT and analysing possible change issues and challenges in implanting the strategies. Having looked at Puma’s strengths and weakness and taking into consideration opportunities and threats the company can encounter. The following are my proposal of what would be the optimal strategies for the company:-A Hybrid strategyUnder this strategy the company seeks to not only provide product or services benefits which are valued by the customers that are different from those of competitors but also provide those products at a lower price than that of competitors. It has both lower price strategy and differentiation strategy. Lower price strategyThis can be a best strategy for Puma given its financial position and market shares as compared to rivals. Also Puma has already some element of this strategy which can be a foundation for the implementation of hybrid strategy. For example Puma’s products have lower price than those of competitors, defenitely is because the company have a low cost base after outsourcing all logistics, production, procurement of materials and distribution.Without lower cost base you can not sustain this because lower price reduce margin which unless you have some where within other portfolio to subsidise your business will be very difficulty to sustain. However lower price strategy alone can not be effective and sometimes is dangerous because is can led to â€Å"price war† as your rivals imitate what you  have done. Thus to be strategically safe it should be accompanied by differentiation. Differentiation seeks to provide products that offer benefits different from that of competitors and that are valued by buyers. In this case Puma can upgrades its product’s quality and add to them appealing attributes than that of competitors. This can be achieved by Puma because the company have been in this line of business for decades now such that it clearly know its strategy customers (what they want ) and it clearly know what are the competitors(what they offer and their strengths).After upgraded the products Puma can sell them at similar price of that competitors. In this occasion Puma will be increasing its market shares as more people will go for its products. In addition to that Puma can use hybrid strategy to enter into the markets where their rivals are well established. If you look at the big three i.e. Adidas, Nike and Reebok you will note that they are more well off in terms of both financial and present in every country than Puma making it difficulty for Puma to grow the business and grab from them the market shares. But entering the market with a superior product and with lower price will help Puma to take market share, divert the attention of the competitors, and establish a foothold from which they could move further (Porter, M, 1998). It should clear however that the best results from implementation of the hybrid strategy depends on the sustainability of the strategy itself. And to achieve this Puma need to work harder in order to achieve more sales volume so that to compensate the reduced margin due to selling products at the lower price. This can be achieved by strategically driving down costs .For example Puma should encourage more e-business which will enable the company to sell more but maintain lower cost base. It will also enable the company to sell across the boundaries with very minimum resources but yet be able to achieve high volume at least cost. Also incorporating the supply chain into the system with a quick delivery time which can be a critical success factor. Change issues and possible challengesDefinitely what is behind hybrid strategy is selling at the lower price than that of competitors and at the same time seeking to provide products that offer benefits different from those of your competitors. To achieve efficiencies and productivity from hybrid strategy Puma will need to make changes on the entire staff within and around the organisation. It will need to change employees ‘attitudes so that to direct efforts and dedication to achieving of the positive results from the operations with least costs. This can only be achieved if the management will inspire the people towards Maximising output subject to minimisation of cost (cost sensitive strategy) and build and maintain the marketing and sales focused team. To achieve lower cost base require real time visibility to cost-critical information for many important decision that impact cost prior to products delivery. This visibility must be immediate available and understood to all who impact costs in the process across the enterprise. Selling at a lower price reduce margin and to compensate the lost margin you need to increase sales volume. You can achieve this by having a skilled and competent sales force because such a sales force can; †¢Effectively persuade customers to buy and hence increase market shares. †¢Reduce time and efforts necessary to sell by increasing the relationships level with customers. †¢Increase competitive ability and strengths by reducing predictability and delivery concise and consistent. Financially the good sale force can have the following positive results;†¢Good team can expand the size of each deal and close more deals. †¢Can decrease selling expenses. When the team doesn’t perform well sales cycles are extended and multiple calls are required to convince customers. †¢Lower recruitment and training cost. †¢Also if you able to sell more with fewer costs associated with sales efforts your margin increase. †¢A good team easily adapt to changesAll these can positively contribute to lowering down the cost base for the best implementation and achievement of the hybrid strategyReferencesBrassington and Pettitt (2007) Principle of MarketingCzinkota, rivoli and Ronkainen (1992) International business (2nd edition) New York, London, sydnet, Tokyo-The Dryden pressJohnson, Scholes and Whittington (2006) Exploring corporate strategy (7th edition) London Prentice Hall. http://en.wikipedia.org/wiki/SWOT_analysishttp://en.wikipedia.org/wiki/Competitive_strategyhttp://en.wikipedia.org/wiki/Porter_5_forces_analysishttp://en.wikipedia.org/wiki/PESTELArmstrong. M. (2006). A handbook of Human Resource Management Practice, (10th edn), Kogan Page, LondonGrant, R.M. (2005), â€Å"Contemporary Strategy Analysis†, Blackwell Publishing Ltd., Oxford (U.K.), 2005Hunger, J. David & Wheelen, Thomas L. (2003) â€Å"Essentials of Strategic Management†. New Jersey: Pearson Education Inc.

Research with children Essay Example | Topics and Well Written Essays - 2000 words

Research with children - Essay Example Further, I shall attempt to gauge the difficulty level in overcoming them for the researchers involved. To evaluate these obstructions; I need to first discuss my own understanding of both cultural and institutional barriers. Cultural barriers are a result of varying (not necessarily one) culture and its reflective beliefs about children. These beliefs form major ideological notions of what being a child constitutes, what behaviors are to be expected, what are to be punished, and consequently in what manner adults should handle children. These impediments arise in researches done amongst all nations, and materialize in different child-identity arrangements. Amongst the most common ones are that children are ‘innocent’ and ‘naive’. This translates to the assumption that children are not reliable sources of knowledge. Their responses are not to be taken seriously since they lack enough knowledge to make meaningful observances. Parents play a major role in these scenarios. A number of social factors shape parents notions and expectations, and these may be challenged if children are given equal opportunities as adults to participate. For this reason, ensuring child participation means ensuring parental satisfaction (Ray, et al., 2010) Institutional barriers are those barriers in which institutions such as schools and governments place limits on child participation and hence hinder the space left for researches to explore in. Unlike cultural barriers, these are harder to overcome. Since they involve a larger number of people and usually governmental policies and laws, they need to be kept in accordance with. One such example of this is the case of ‘informed consent’. Various countries deal with this separately and allot children of certain ages of legal/illegal statuses which allow them to be independent

Health Care Finance (Module 1-CBT) Research Paper

Health Care Finance (Module 1-CBT) - Research Paper Example The industry average for health care industry is a current ratio of 2:1. Days in accounts receivables show how many days it will take for OHC to collect its outstanding receivables. As shown from above, OHC took 32.91 days (on average) to collect its receivables in 2007; and this situation has worsened in 2008 where the company took 55.22 days to collect the outstanding amounts. These high values show that there may be a problem in revenue collection process and the company needs to address the issue quickly to ensure that receivables are collected in quick time. The analysis of liquidity ratios shows that the company is fairly liquid. It is able to meet its short term obligations. However, the days in accounts receivable has worsened than 2007 and some action may be required to reduce the number of days to collect outstanding funds. The operating margin ratio was 76.5% in 2007 which shows that the cost of services provided by OHC is small as compared to the revenue generated (that is, for every $1 revenue, the company incurs an operating cost of $0.235. This shows healthy performance. The operating margin ratio has improved in 2008 (as it increases to 78.5%). This shows that the operating cost has gone further down as compared to 2007. As shown from above, OHC was fairly profitable in 2007 and the gross profit margin has increased in 2008. Although, it may be argued that healthcare organization should not have very high profit margins as this indicates that they are charging high fee from patients. c. Return on Assets (ROA) The ROA for OHC is calculated as below: Return on Assets for OHC Medical Center Year Net Income / Total Assets = ROA 2007 $37,370,000 / $44,450,000 = 84.07% 2008 $34,177,000 / $49,370,000 = 69.23% Although the company has been profitable during 2007 and 2008; but the above table shows that OHC has not been able to effectively utilize its assets towards generation of profits. The Return on Assets was 84% in 2007 which was satisfactory but it declined sharply in 2008 to 69%. This may not be acceptable to shareholders as this indicate

Book review Essay Example | Topics and Well Written Essays - 750 words - 3

Book review - Essay Example That is to say, tracing our relationship with the world is just like discovering an undisclosed arrangement in a visual state of deception. The realities of the various entities in the world is often much deeper than what it appears superficially. The whole book explores the various entities in the universe beyond their physical stature so as to find â€Å"deeper realities† (Shubin, 4). Throughout the book, an attempt is made to find the link between the larger galaxy and the anatomy of organisms. It explains how the elements present within the human body have been derived from the atmosphere. It also mentions why helium, although one of the earliest gases, is not found within human beings because of its inability to take part in essential chemical reactions including â€Å"metabolism, reproduction, and growth† (Shubin, 16). Oxygen, on the other hand, reacts readily with other elements so its presence within the body is abundant. Thus this difference in reactivity expla ins the difference in the prevalence of these elements inside the human body. This gives us the idea how human beings may have evolved from elements that were involved during the creation of the world and galaxy. ... Shubin describes how species result from a class of living things which are in some way related to each other in terms of physical characteristics and genetic make-up. Shubin explains that since various species have some traits or characteristics which make them similar, human beings are also related to the cosmological bodies including stars and planets. This is because we are made up of the same elements which are found in such cosmological entities and therefore we were created as a meteors fell on earth transporting chemical elements with them. This means that we are related to these entities in terms of the atomic arrangement (Shubin, 18). Shubin has deeply explored the processes by which the atoms have combined by chemical reactions over the years to form stars (29). The Universe Within seeks to address some really complex details about human existence and has effectively related all the disciplines within the sciences to explain these details. The book lays out some important details connecting the history of universe creation with that of living things. The main theme of this book is the wider scope of living things and other celestial objects that came to existence before us and then paved the way for our own creation. The explanation demonstrates that living things are linked to other beings in the galaxy. The formation of human beings occurred as a result of the creation of wider special bodies which transferred the vital elements onto the earth. This idea is also affirmed the presence of similar elements within human beings. A connection is made using the chemical arrangement and proportion of elements within ourselves and our related ‘cousins’. By observing and speculating the constellations in

Power in Organizations Essay Example | Topics and Well Written Essays - 2500 words

Power in Organizations - Essay Example The literature on power is wide-ranging and multifaceted. However the implications of the research on power within organizations have stayed principally unknown. Power cannot be separated from organizational communications a reason why power is instilled in every organizational institution (Clegg, Courpasson & Phillips, 2006, pp.2-6). Formal structure of authority, leadership standards prevailing in the organization, organizational environment, familiar processes of working, and aims and commitments of organizational members are the major forces that transform the use and distribution of power within an organization. Thus this determines the degree of power than an individual has in comparison to others in the organization (Bacon, 2011, p.217). Organizations have a dependence on adequate resources that include â€Å"money, materials, technology, personnel, and support† and these resources are required in a flow for an organization to perform successfully. Sources of power inte rnal and external to an organization may be obtained owing to these control measures (Morgan, 2006, p.169). Several authors have given their views and opinions on the study of power within organizations. These include the elements of power, the different dimensions of control that are exercised through the powers available to different organizational members, and thus the ultimate uses of power. This report would particularly focus on the concept of power in the organizations and study its uses and implications on different control measures mainly in the context of Berkley-Thomas’ analytical framework. Implications of Power within Organizations: Various researchers have conducted various studies on the topic of power within organizations. For example, Machiavelli provided a â€Å"strategic and decentralized† view on use of power within organizations. He studied power as a resource to gain strategic advantages of the company. Hobbes believed that power was centralized a nd had greater attentions on independence. Weber’s approach to the study of power was associated to bureaucracy and power in this respect was connected to organizational rules and influence. Dahl had continued with Weber’s theory and further associated it with human resources. Bachrach and Baratz criticized Dahl’s concept reflecting doubts on a decision making process being truly democratic as previous studies presented. Lukes developed this theory and emphasized on a three dimensional study on power (Theories of power, n.d., pp.33-37). The case study provides the views and studies of several such authors and theorists with respect to power structure in organizations. However, this report would try to reflect the concerned topic in regard to the analytical framework as formed and analyzed by Berkley-Thomas. The concept of leadership has different meanings to different human beings. Alan Berkeley Thomas had given his view on leadership as â€Å"Even in everyday usage the term ‘leadership’ is ambiguous. It is used to refer to the holders of certain formally defined positions in an organization, as when speaking of the ‘party leadership’ or ‘the union leadership’. But it is also used to denote a particular type of behavior; when someone is commended for displaying ‘outstanding leadership’ it is their actions that are being praised† (Gill, 2006, p.7). Concept of Power Structure in Organizations in the context of Berkley-Thomas’ analytical framework: Looking at the modern organizations, the structure within organizations can be viewed as not been fixed, objective bodies that may exist independently. Organizational structures are rather found to be â€Å"

PART 4 Term Paper Example | Topics and Well Written Essays - 750 words

PART 4 - Term Paper Example Communicating issues regarding breach of information effectively will ensure plans of action are put into place for mitigation purposes. This also involves offering training to employees so that they can acquaint themselves with issues and consequences of breach of confidentiality in regard to patients’ personal and medical information (Roach, 2006). Secondly, breach of patients’ medical information can be avoided through encrypting all records, files, and documents pertaining to patients’ information. Information stored on the hospital’s database should be kept in form of an encrypted file such that unauthorized individuals are not able to access private information (Roach, 2006). In addition, hospitals can establish plans of action that mandates only certain appointed individuals to handle patients’ records, files, and any other documents associated with the patients. The management and other individuals in management positions can be involved in conducting regular research aimed at identifying current methods of breach of information. Due to the ever advancing and complicated technology, hackers are always coming up with new ways of accessing other people’s information illegally. Comprehend these novel methods will enable the management to prepare for any eventualities. Singer & Viens (2008) asserts that breach of patients’ medical information can also be avoided through ensuring that medical practitioners do not store medical information on their personal computers and other electronic gadgets and is not relayed to the patient in a manner that elevates the risk of the information falling into wrong hands. Some of these solutions have already been implemented in health care organizations. According to McWay (2013), â€Å"Participating on social media platforms is among the more recent activities engaged in by health care providers. As a threshold issue, providers should weigh the benefits and costs of communi cating with the patients through social media and proceed only if the benefits outweigh the costs† (36). These solutions have been working in many health organizations. Communication ensures employees acquire skills and knowledge that guides them in their daily activities. In doing so, they are able to avoid instances where information regarding patients’ health records falls to third parties. This kind of solution ensures that all employees are involved. In comparison, use of encryptions only involves a few individuals with the authority to access patients’ health records. Therefore, avoiding breach of patients’ information in an environment where all files and documents are encrypted is the task of a few individuals whereas it is a collective obligation in an environment where breach is avoided through effective communication and training of employees. Some institutions have established or created security programs that recognize and gives a warning when patients’ health records are accessed by unauthorized individuals. This allows individuals in charge of security devise ways to evade instances where information is accesses by third parties through illegal and immoral techniques (Reckless, Reynolds and Newman, 2012). Therefore, I believe a good plan can be devised to address the problem. The Solution plan Breach of patients’ health information can be avoided through ensuring private health information is relayed and communicated to the patient through secure methods. For instance, if information is to be relayed through social sites, it

The Impact of Death on a Child Essay Example | Topics and Well Written Essays - 1000 words

The Impact of Death on a Child - Essay Example Apparently, the dramatic situation at home when they discovered my grandmother had died; during a nap, so they thought she was sleeping for quite some time before they found her and came to a consensus that she was, indeed, dead, warranted forgetting to pick me up. At the time, though, it felt like they forgot my existence. My mother finally arrived looking tormented, even to my young eyes. I started crying as soon as she got out of the car and I saw her swollen eyes and reddened face, the deep creases set around her mouth. She did try to comfort me as best she could, given the situation, but her own suffering just added to my fear. We both cried the entire drive home despite the fact that she never actually told me my grandmother had died, perhaps she thought my immature emotions could not handle this information or maybe she could simply not bear to say the words, either way I was puzzled nonetheless and my tears were just a knee jerk reaction to the intense emotions of my mother, it is always scary for a child to see their parent distressed. When we finally arrived home (the seven-minute drive seemed like hours to me at the time) our entire family was at our house, yet, the packed bungalow was silent. Perhaps the state my mother and I led them to believe I had already been told, but the truth was I wondered and waited for my "Nana" for days before I understood she was never coming back. Looking back at this time I remember a dark and menacing atmosphere where I just tried to stay out of people's way (our house was the headquarters for all grief, big and small) and try and figure out what everything that was going on meant and, mainly, where my 'Nana' was and when she would be coming home. I recall relating the idea of my grandmother's return to one of my older cousins whose parents had come by to 'let it all out' (a phrase I'd overheard my mother using when one of our guests would buckle, allowing their face to contort as their pain cascaded down their cheeks); I think I simply mentioned an activity I would partake in as soon as my grandmother returned and I was met with the cruel and mocking laughter and was told she wasn't coming back, she was dead and that meant asleep forever.

Human Freedom and the News Assignment Example | Topics and Well Written Essays - 750 words

Human Freedom and the News - Assignment Example Existentialism proposes that human acts in their own capacity, therefore abortion should be a personal decision that should occur or not occur without external influence. On the other hand, libertarianism establishes that liberty is the ultimate political end, therefore the government and the state should not be existent so that they are able to regulate abortion. Existentialism and libertarianism are two philosophical theories that attempts to explain human behavior. These theories can be applied in understanding why some individuals prefer the pro-life option while others are inclined to the pro-choice. Existentialism has a historical perspective; it was developed by Jean-Paul Satre and was identified with a certain cultural group in the Europe. The theory upholds the view that the philosophical thoughts of an individual starts with the person himself (Webber, n.d). There is a common consensus among some of the theorists that it is an individual that provides a meaning to life. On the other hand, libertarianism maintains that liberty is should be the ultimate political end. The theory emphasizes on the fundamental political freedom, the ability to associate independently and liberty as an individual. The theory proposes an empirical liberty where an individual has the sole mandate of doing, as they will. The theory takes two perspectives, i n the strictest way, it is proposed that individuals own themselves fully and have the moral rights to have external things (Institute for Humane Studies, George Mason University, 2014). In his article, Why progressives should oppose abortion, Christopher Hale is of the idea that human beings have their individuality but the right to life should be considered. He is inclined to the existentialism view that, the overall existence of a human being is the most important thing. He explores the reasons why he thinks that conception is the beginning of life. He continues to argue

Religions (two traditions) and the Modern World Essay

Religions (two traditions) and the Modern World - Essay Example However, almost all religions look for the spread of peace, justice, equality and freedom of thought and action for the sustenance of order in the world, as well as for the moral and spiritual uplift of the humans. Abrahamic religions enjoy very respectable status among the long list of prevailing faiths, which include Judaism, Christianity and Islam. Since all these three faiths regard Abraham as their ancestor and the source of spiritual guidance and inspiration, they are generally called Abrahamic faiths. (Hemeyer, 222) The fundamental set of belief, concept of the Creator, His angels, prophets and heaven and hell-fire etc are almost same in these religions, which distinguish them from the rests of the faiths of the world. Judaism is the oldest of these three faiths, while Islam is the last one among the three. Islam is the second largest religion of the present world, which seeks its origin in the Middle East like its predecessor Abrahamic religions. It has its unique ideology, teachings, methods and manners of worship and basic set of belief. Being the monotheistic faith, Islam vehemently lays stress upon worshipping of One God, the Creator and Sustainer of the entire universe and each and everything existing in it. (Hemeyer, 224) Since God has created humans for His worship, declaring other gods as similar to Allah as well as worthy of adoration is the greatest sin according to Islamic thought. Islamic teachings command the followers of the religion to have unabated and unconditional belief in the Oneness of God, and revering the Holy Prophet Muhammad (peace be upon him) as the Seal of all the prophets sent by the Lord time and again for the guidance and welfare of humanity. Hence, belief in the Oneness of God, praying to God five times a day, keeping fast, paying Zakat (tax according t o the income), and performing of the pilgrimage of the Sacred House of God (Al-Haraam Mosque situated in the city of Makkah)

Unemployment and People Essay Example for Free

Unemployment and People Essay Since the dawn of human history, individual needs have been prioritized by every human being. These individual needs can be met by proper sources of employment. After the transformation of the world from a feudal to an industrial society, the needs of an individual have risen sharply, giving due importance to finance. In Pakistan, due to gigantic rise in population, individual finances have been disturbed a lot. This is because of rising unemployment. According to Samuelson: â€Å"Unemployment occurs if there are qualified workers who would be willing to work at prevailing wages but cannot find jobs. Unemployment Situation in Pakistan: According to Economic Survey of 2010-11, population of Pakistan is 177. 1 million. Total labor force is about 54. 92 million out of which 51. 87 million is employed and remaining 3. 05 million is unemployed. Rate of male unemployment is 5. 6 % and female unemployment is Causes of Unemployment Every year many new graduates are added into the labor force but few of them get very good jobs; some others get a reasonable one but many keep on looking for jobs for a long time. There can be a number of reasons for young men to be unemployed. A lack of realistic approach is one of the reasons of being unemployed. Youth have their dreams and some are ambitious too. Their ambitious nature leads them to dream about very unrealistic goals in life. Degree holder youth usually aspire for a white collar job in a big company such as in a multinational. Their objective is to get a high salary. But when they don’t get such a job they keep on waiting for one and hence not only waste their time but also the opportunities to get some other low salary jobs. Illiteracy Literacy Illiteracy and literacy both are the causes of unemployment in Pakistan. Due to illiteracy people are not able to work and they remain unemployed. On the other hand number of educated is increasing annually but government is unable to create employment opportunities e. g. , students of B. Com. are increasing at very fast speed but they cannot find jobs and admissions for higher education. Rate of illiteracy in Pakistan is 42. 3 %. As in the backward areas of country, the education facilities are not available. Only 2. 7% of total GDP of the country is spent on Education. Even though there are more than 8000 ghost schools in Sindh province, which are not working but are under the control of local landlords. Government schools are unable to provide quality education due to imperfect syllabus, improper education policies, and inefficient teachers. That’s why the students are unable to build their strong base through education. Seasonal Variation There is seasonal unemployment in Pakistan. Seasonal unemployment exists especially in industrial sectors. For example, sugar industries and ice factories create seasonal unemployment. People only work for certain part of the year and mostly remain unemployed for remaining part of the year. Unskilled labor Most of the businessmen in Pakistan are illiterate, ill-trained and unskilled. They think that if they employ more persons they will have to pay more and their profit will decline. These unskilled businessmen cause nepotism and favoritism. It means selection according to relation not according to ability. Here deserving candidates do not get jobs and remain unemployed or under employed. High Population Growth Rate The population of Pakistan is increasing at a rate of 2. 1 %. Due to this high rate about two million people enter into the labor market each year. Such huge labor force cannot be provided jobs due to backward economic condition. People are so poor and illiterate that they cannot differentiate between wright and wrong. Money is there problem. They cannot think of sending their children to school at proper age. People have no regrets on having more children. People are not motivated and are deprived of basic necessities so they cannot think beyond that. High Age of Retirement The higher age of retirement in government sector has closed the employment opportunities for the young, literate and trained person. In Pakistan retirement age is 60 years. Lack of Technical and Professional Education Like the absence of other educational services, there are very few and inefficient institutes for professional training in the country, especially in the rural areas. It is the fact that most of the youth are not properly guided and motivated to choose their proper future career. The students choose the career which does not befit their personality and nature. Thus leading to failure in professional life and they cannot find suitable jobs and if they find one, they cannot deal with the challenges of the job. Technical, professional and vocational institutions are limited in number.

Factors That Influence Traditional Marketing

Factors That Influence Traditional Marketing Recently it has been evidenced in some literature that, ICT applications such as workflow systems, groupware systems, e-mail, and data transfer through Internet and videoconferencing may have diluted some of the traditional market functions which were used by many marketers in facilitating their day to day marketing techniques. This new way of doing business has some effects to the future market due to the different levels of technological advancement the community has. In terms of implications for global marketing, the impact of ICT activities would have its strongest impact on product development decisions. The trend towards modular designs and the companion platform product strategy in which a firm designs a common core with different versions for different segments is likely to accelerate.1 Principally, marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value still needs a wider discussion.2 The main goal of marketing is to make profit by satisfying customer demands and needs. It is also a strategy that can make a business to grow and become powerful. It is the market target which will define the type of marking structure the marketers might choose to adopt. However, there is an ongoing battle between these types of marketing such as traditional marketing and the marketing which utilizes the advancement of information technology in determining which is better than the other. This being the case; there is a need of identifying the advantages and disadvantages of each marketing type. Objectives: The main objective of this paper is to examine the impact of ICT on Traditional Marketing and to discuss the prospects and challenges of the changing roles for future marketing. Methodology: The group worked on different materials from the internet, books, journals, interviews and class presentation on marketing and marketing management Conclusion: Basing on different presentations, books, papers and some formal and informal interview answers, the authors have come to a conclusion that, the combination of the two ways of marketing may be important for successful marketing functions in global markets. With respect to emerging the ICT revolution, internet which is mostly used as a communication channel it has a large impact in marketing and a strong tool of reaching large audience. INTRODUCTION: ICT is an acronym that stands for Information and Communication Technology. ICT is used in marketing as a process of marketing a product or service using the information communication technology channels. ICT marketing being a process of marketing a product or service using the advanced Information communication technology, it utilizes strategies like website creation, search engine optimization (SEO), banner ads, social media, pay-per-click advertising and email marketing. In this process, marketing a brand using digital media is used to help connecting business to their customers. Business activities are conducted via the worldwide web (www) with the aim of attracting new business, retaining current customers and/or business and developing its brand identity. The application of ICT in marketing helped in achieving marketing objectives and the modern marketing concepts which enables marketers to distribute their products and increase their customer base and makes it easier for stakeholders to access market and management data, share information and to build trading partnerships. As a marketing tool; ICT has attracted more customers and has influenced marketing decisions due to its easy accessibility and utilization hence adds value and improved company business and revenues. It enables consumers to collect information as the prices can be accessed online. However, marketers need to make creative and innovative use of information employing both technology and intuition to tease out trends and opportunities. Adding on the application of ICT in marketing, Strauss et al (2003)3 suggest that ICT in marketing covers a wide range of IT related applications with three main aims such as one; transforming marketing strategies to create more customer value through more effective segmentation, targeting, two; differentiation and positioning strategies; planning and executing the conception, distribution, promotion and pricing of goods, services and three satisfy individual consumer and organizational customers objectives. Marketing Marketing can be said to be the management process through which goods and services move from concept to the customer. It includes the coordination of product, price, place and promotional strategy. Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer. Marketing is based on thinking about the business in terms of customer needs and their satisfaction and it differs from selling because selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.4 Led by marketing scholars from several major universities, (name the personauthor who say this.)5 substantiate the development of marketing in large part be motivated by the need to dissect in greater detail relationships and behaviors that existed between sellers and buyers. In particular, the study of marketing led sellers to recognize that adopting certain strategies and tactics could significantly benefit the seller/buyer relationship. Basic Marketing Functions Marketing is all about identifying and meeting human and social needs. it is the art which marketers use to understand their customers. There are some basic marketing functions highlighted as follows:- Market Research and Information Management, Product Management, Market management , Sales management, Physical distribution management and Promotion research. 2.0. Overview of Traditional Marketing Traditional marketing utilizes strategies like direct sales, TV, radio, mail, print advertising eg. Magazines, coupon, books, billboards, and promotional materials. A marketer who adopts the traditional method will use the unique selling proposition to market a particular product from a particular brand with less number of competitors. However, this adaptation to the marketing plans and strategies end in advertising. The method believes that, advertising which exposes the product to the world and places it is the best platform to target customer. Traditional marketers understand marketing to be comprised of four mixed facets, known as the Four Ps: Price, Product, Placement and Promotion. 2.1. Factors that influence the traditional marketing: With selling as the ultimate goal, marketing strategies are influenced by two basic factors: first is acquisition of customers, second is retention of the acquired customers. So every other strategy that is laid out will focus on these two. A Company has to work closely towards achieving these factors to attain the desired cutting edge over its competitors. Together with the two factors; there are also a few other objectives such as creating awareness through information and education of the product, brand-building and accelerating sales which must accompany the utilization of the traditional marketing factors. Traditional marketing encourages person-to-person selling as a most popular marketing strategy. Customers can directly be able to see the product, test it and decide to buy a product or service he has seen. Moreover, it is a marketing type which is tangible as it offers hard copy material. There is something to be said about handing a consumer some tangible printed material they can flip through at their leisure. With few advantage of a Traditional Marketing, there is however negative factors that brings changes such as expensive Cost Prohibitive: Purchasing advertising for TV, radio or print can be very costly prohibitive to most small businesses. Printing hard copy brochures, business cards and mailers is expensive. When using the traditional mode, it is difficult to track results. It is like throwing things against the wall and hoping they stick. It is tough to track real quantitative results. This being the case, it is usually requires outside help by using things such as printing materials, buying media and creating radio advertisements all require hiring outside help, which adds to costs. Lastly, the method forces upon consumers to a product or service, they dont necessarily ask for it. 3.0. Over view of the ICT Society forces have managed to facilitate the creation of the new marketing behavior and opportunities. With the advances in technology, globalization, privatization, retail transformation, customer buying power; which brings more accurate level of production, technological advances, make it easier for the markets to increase efficiency, branding, collect richer information, direct selling and quick delivery of product. ICT as a means to facilitate eMarketing is concerned with the storage, retrieval, manipulation, transmission or receipt of digital data. Importantly, it is also concerned with the way these different uses can work with each other to achieve a certain objective. 3.1. Factors affecting ICT in marketing The ICT has some advantages and disadvantages in the marketing. Some of them are that when the marketer use this marketing type, it is easier to measure the results. Data and results are available immediately when needed for decision making. These data can be made using both real data and qualitative results on whether to market certain product or service or not as the data collecting system is accurate and is governed by programmes which are computerized. ICT has the ability to drill down into your demographics to accurately reach your target market. The use of social media and networking allow the marketers to communicate directly with groups or even individual consumers. The ability to build direct relationships with your customers via social media and communities is guaranteed. ICT can facilitate, marketing research, company can facilitate and speed up internal communication, achieve substantial savings by using the internet to compare sellers price and purchase materials With some few advantages, ICT has some disadvantages such as time consumptions, third party ability to mismanage posted information, sources of power to run the machines, save the strong and lose the weak, Searching in the web to obtain the product or service required time and space. Consumer is forced to search for a required product in different webs to obtain a brandy needed. With the utilization of time, this mode is not of benefit. There is no reliability and customers interaction hence increase intangibility. Customer has to choose whether to buy the product displayed in the web or choose for the other product elsewhere. The art of interaction increases ownership and customer brand loyal to a certain product. It can be highly demanding on the web owners as it requires continuous content creation, edited, approved and published comments must be responded to and sites and pages must be maintained every time. This requires manpower which is effective and can quickly respond to the customer needs. Furthermore, the use of ICT can create classes as it saves the strong and loses the weak. It is the stronger who can manage to pay for the services and be able to access the ICT marketing hence the middle and lower class customers who cannot access the web pages are exonerated. Impact of ICT in Traditional Marketing Functions The two types of marketing are geared towards obtaining maximum marketing results with customer satisfaction as a major objective. Marketing being a collective process where individuals can exchange goods or services based on their needs and wants, the marketing mix principle of the product, price, place and promotion is used. (10) [Philip Kotler, 2003, Marketing Management]. However, each one is useful depending on the desired objective, population and especially the marketing mix the community has. ICT maintains a database of information for record purpose, analysis, research and production of management reports is enhanced for decision making, physical distribution is enhanced through fleet tracking systems, warehouse stock monitoring tools, distribution monitoring and controls, promotion research, etc. the traditional marketing has also database depending on the retail and selling of the product for the warehouse to retail outlets, advertising and customer responses to the advertised product. Customers in the ICT marketing cannot experience the quality and size of the product by just seeing it on the website in the same way as seeing the product in a physical store. The attitude of not being able to reach and feel the product physically, can create doubts for the customer and have an effect on his/her purchasing decision.11 (Philip Kotler) whereas in the traditional marketing product is tangible for the customer to touch, view and feel. When it comes to a range of products offered through Internet compared to physical stores used in the traditional marketing, there is an advantage of possibility for a company to offer a wide range of products on their website.12 The issues that can appear here are cost and space for inventory and store space itself, where there is a connection between cost and space in the traditional marketing. The issue of customer service and how it can reach the customer has some impact on both marketing modes. It is more difficult to provide customer service through Internet compared to face to face contact when the customer visits the physical store or a selling point. The customer can get a quick response and reaction from the staff when getting a service in the physical store, where as through Internet the customer is dealing with a so called fixed service. And even though there might be possibility for communicating through e-mail or support chat function, the response and communication of service will not be as personal and quick as it could be when communicating face to face. One issue that can affect the customers choice of purchase is the warranty of the good. This gives comfort to customers, both in traditional marketing and Internet marketing but most importantly it gives the secure feeling to those purchasing online. The customer that cannot see and touch the product when purchasing it would feel more secure knowing that there is a warranty on the product and this would make the choice of purchase easier and less risky. The pricing of a product can be based on the costs of its process in reaching the market. When a company does Internet marketing it has a bigger opportunity to save costs and therefore a bigger possibility to have lower prices on a particular product. The traditional marketing has more cost implications as one of the reasons for this is the cost of space for keeping the products than the cheap way of communication through internet by e-mail. When marketing through Internet, the competition is very tough with the effect in the pricing setup. The competitors are a click away when a potential customer is searching for information on the Internet. Since payments for purchase through Internet are done by credit card mostly, there can be some security issues that create problems. For example a customer would feel more secure paying in the physical store where they can have more control over the payment process; whereas purchasing online is by taking a risk when giving the credit card details. In traditional marketing, companies have the opportunities to decorate the stores in order to create a specific atmosphere that can attract customers. Some attractive tools to create that atmosphere can be music, colors, tea, coffee etc, but through Internet marketing it is almost impossible to create a real sensation since a website is just a virtual image. Even though many of the websites try to create an atmosphere by adding the same tools for attraction, they cannot create as real experience as can be created in the physical store. The atmosphere of the store is mentioned to be very important for sales of the products. For example if you see an unorganized store just filled up with some clothes you hardly feel tempted to go in and look for anything. The way the store is decorated gives a message about the company and its style. When one thinks about this, one can realize the importance of the physical existence of the store. Think for example how the company could offer the same atmosphere through the website. But in the end the experience of stepping into the store is different than clicking on computer when shopping. Internet helps companies to be reachable at any time, regardless of openings hours that physical stores require. Also the possibility for the customers to reach the store location online and the range of customers that can do that is much wider compared to the physical location of the store. When it comes to promotion, one thing which is clear is the difference between the communication through traditional and Internet is the speed. Speed of getting the message of advertisement, news or any type of information through to customers is very quick through Internet. This is a very important issue in the competitive world of business. Another difference between promotion by Internet and promotion by traditional ways is the durability of the marketing message the marketer wants to communicate with the customers. In traditional manner, the message would receive attention during a limited amount of time, for example as it is aired on TV or sent out as paper advertising, whereas on the Internet, the message to the customers can exist constantly on the companys website. Through a website, a company can present itself in many ways where the customer can study different aspects of the company and get to know it well where as this is not possible in the same way through traditional tools for promotion. For example the complexity of wide range of information cannot be easily fitted into a magazine advertising or TV commercial etc. The tools for traditional promotion can be used mainly in communicating the message shortly and consistently. There is also a burden of maintaining a website or online commercials that consume time, resources, technology, skills and money will be mostly used. But this should be weighted out by the accessibility and opportunity they provide. The traditional marketing only requires the selling channel which can be physically observed and maintained. Nowadays a large group of consumers have the problem of time but have the money to spend; therefore it can be easier for them to shop online and saving time when spending. The image, speed, design and generally every aspect of the website of a company is very important. 5.0. Prospects and Challenges of the changing roles for future marketing 5.1. Prospects for future Marketing: As it was discussed earlier, marketing is largely affected by societal forces which then affect marketing behaviors and opportunities. Recent approaches in marketing with a focus on the customer, business marketing or industrial marketing with focus on an organization or institution and social marketing with focus on benefits to society, have creates new forms of marketing such as the internet marketing or more generally e-marketing, online marketing, search engine marketing, or desktop advertising. This marketing attempts to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing. Internet marketing is sometimes considered to be broad in scope, because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Technological advancements can lessen barriers between countries and regions. By using webs, firms can quickly dispatch information from one country to another without much restriction. Prior to the mass usage of the Internet, such transfers of information would have taken longer to send, especially if done via snail mail (postal mail), telex, etc. The advancement in technology provides companies with a new tool for direct marketing and advertising that may be cost effective and provide maximum delivery to targeted customers. Recently, there has been a large emphasis on data analysis. Data can be mined from various sources such as online forms, mobile phone applications and more recently, social media. Marketers can collect fuller and richer information about markets, customers, prospects and even competitors. Internet marketing makes the market reachable at anytime regardless of the time and opening hours restrictions that the physical store may require. Shopping of product and services can be done on line and selling transactions is concluded within a short time. It saves time to attend and concentrate on one item. Product or service can be represented in different designs and quickly utilized when viewed under the internet. During this time of globalization, the technological advancement has overtaken all other means of life so do the market atmosphere. With Internet, marketers have a great opportunity to offer sales promotions such as competitions or price reductions to those who visit the companys website. This can encourage the customers to visit that website again and this way of interacting with the customers provides the means for the company to build a long term relationship with their customers. Internet is a new medium for public relations and it offers companies the opportunity to publish the news directly while in traditional marketing they would wait for periodical publications or brochures. They can use Blogs, Podcasts/ Internet radio shows, online newsrooms and media kits. 5.2. Challenges for the changing roles for future marketing Legal issues and specific Internet legislation are vitally important and online marketers should fully be aware of the law wherever they trade whether it is within their own national boundaries, or inside an economic trading bloc such as the European Union or in other nation states. Time, money, litigation and public relations damage can be avoided by being familiar with the relevant legislation and applying to the organisations both in the public and private sector. The problems associated with the Internet that marketers must understand and respond to such as customer resistance to change, especially older and disadvantaged people; public concerns over privacy issues, such as SPAM and chat-rooms, lingering security doubts over fraud and phishing (hackers) and network security and stability (worms). Lack of trust with unknown virtual traders, the Internets sensory boundaries limiting of senses like taste and touch which influence buyer decisions, limited web access for low-income groups and those in rural areas, continued high costs of broadband connections deterring high speed take up, social impact of the Internet such as debts generated from online gambling. Poor levels of online customer service and fulfillment, technology gap between users and providers, complexities of cross-border trading, failure to provide an exciting and reliable online shopping experience. CONCLUSION It has been observed that, ICT has played a significant role in changing the marketing functions in the market. Many of the consulted sources such as internet sites, books, marketing thesis and journals, company marketers who were interviewed, made a reference to the changes which occurred in the community which automatically necessitated the dimension of the type of marketing marketers might use. The future trends of marketing include not only the economy but of communication with brandy of the products or service to measure result and brandy awareness. Traditional marketing takes a little more trust that the impact of your efforts is helping your bottom line. With Internet marketing you can see real facts and every detail that leads to reaching the goals and allows making decision based on facts while the traditional way may face some difficulties when required to show data that leads to achieving the goals. However, the best way to really know how effective your marketing approach is to see exactly what the audience is responding. Internet marketing allows studying every detail about the audience in real time. Although Internet Marketing is better at reaching the targeted audience, the traditional marketing is known for its reach to a mass audience. There are ways that traditional marketing can target certain demographics depending on a television channel or show, radio station genre or industry magazine. However, traditional marketing will never be able to target as precisely as Internet marketing. With Internet marketing one can target even the smallest audience based on a variety of things. Internet marketing provides better word-of-mouth as an effective marketing. The fact that social media allows people to build a community and let others spread positive feedback about the product or service. People will normally trust word-of-mouth much more than traditional ads that tries to convince you about the benefits of a product or service. These will emphasis on the tactics that are working and eliminate anything that is not effective. Traditional marketing develops a campaign and then hopes that it will work. This makes it difficult for traditional agencies to test new ideas or even look into all of the details to determine the effectiveness of a campaign. More companies are now moving away from traditional marketing towards Internet marketing. Companies are shifting money from traditional marketing to Internet marketing because Internet marketing is a more effective way to show proven results. Moreover, provision of valuable information to people creates a positive impression which helped in creating marketing. It also helps in reaching people who may not have any pre-existing interest or knowledge of your company. Despite the fact that education and sensitize on the advantages of ICT use in marketing is vital, the issues of internet security, privacy and international trading laws should also be emphasized. Despite the development of the internet; traditional marketing strategies are still proven to be highly effective when carried out in the right way. Nowadays are hundreds of other traditional marketing methods that people still use to market their business everyday and they do work, but due to the living standards we have today, response to these methods is quietly low.

Effective Leadership In the NHS

Effective Leadership In the NHS The rapid technological developments particularly in the sectors of information technology and communication and the phenomenon of globalization create a new society more competitive and they impose continuous technological and qualitative upgrade of services that is offered in the consumers. This changes affect in the growth and in the metamorphosis of economy and society. Independent from their objective that is the maximization of profit most organisms either it is commercial enterprises or for not speculative organizations as universities and hospitals try for the best possible so that they acquire sufficient share of market. However, the most sensitive sector is the sector of health because it concerns with human lives. The context and challenges for health and healthcare across the Europe are changing rapidly and in many cases are converging. In this paper ..will try to introduce and analyze the topic of leadership in NHS. Firstly, given the general definition of leadership, because leadership has a lot of different ways to be fixed. Leaders today must be deeply knowledgeable about the past, widely informed about the present, and willing to substitute the common good for their own.(David Pierpont Gardner , On leadership) Before we get started, lets try to define leadership. The leadership is difficult to be fixed precisely. Have become a lot of efforts of determination leadership in organizations of Britain but there are many different opinions about it and its determination are problematic. There are many definitions as to what leadership is: it is something that is easily recognized, but not easily defined. So Hersey and Blanchard defined leadership as the process of influencing the activities of an individual or a group in efforts toward goal achievement in a given situation, (Transformational Leadership in Health Care by Joan Trofino). Also, leadership is the relationship between the leader and the led that induces followers to act for certain goals that represent the wants and needs of both parties. (Burns 1970s). One thing is clear; leadership is a process where a leader influences the direction of a unit in achieving its objective in a given situation. The leadership from its nature includes t he element of control and the force to influenced the behavior of persons, it can be formal or informal and be concerned a big or small team of persons respectively. In any group of children or adults, there are those who step forward to organize people and events to achieve a specific result. For the leaders of health care, leadership can be defined as a dynamic process of seeking a vision for change in which the leader is supported by two main groups: fans within its own organization, and influential agents external organizations that work to the outside of leader environment. However, a good approach of leadership can become if we return in the typology of Weber that determines three types of leaders: the reasonable lawyer, the charismatic, and the traditional. Also, Robert Blake and Jane Mouton managerial grid. Other styles of leadership which indentified in the literature are the democratic, autocratic, bureaucratic, laissez faire, and employee controlled. Likert (1974). After research that became in enough organizations of Great Britain for the leadership existed a lot of and different opinions(Alimo Metalifare). The three types of leaders according to the typology of Weber present itself in most of organizations in Great Britain but are not attributed equally well in the organization of all, for this reason has begun to take shape a new model of leadership the transformational model. The key word so that it copes a modern economic unit and concretely a modern organism of health is the leadership. There are many elements to a campaign. Leadership is number one. Everything else is number two. (Anthony T. Dadovano -Bernd Brecher.   Bernd Brecher on Leadership). The successes and the failures of each constituted social structure (associations, enterprises, states) are attributed at a very significant percentage in their leadership. This fact makes the leadership one of the most important parameters that determine the good operation and the development of each social organization small or big. Successful organizations are those which have leaders smart, creative to think quickly, have training in administration, fluent in speaking, persuasive, knowledgeable about group task and have a vision to work and communicate effectively. Effective leadership is essential if a health services organization is to provide high-quality care and succeed financially. Effective leadership is a key ingredient in modernizing todays health services. Better leadership means better patient care and improved working practices for NHS staff. (NHS Modernization Agency, 2004a). Leadership ensures that the organization works successfully and accomplishes the desired goals. The functionals in the sector of health seek from a side the benefit of medical care and from other side trying for restraint the cost. In the NHS there is lack of leadership skills and developing methods but it has been recognized and their development is a high priority. Leaders are the key to the delivery of quality care in an organization. Burns (1987) was the first who reported in two innovative type of leadership, which can be corresponded successfully in the requirements of NHS. This type of leadership is the Transactional Leadership and the Transformational Leadership. The Transactional Leadership is based on exchange theory that includes performance bonus and compensation with exchange the successful execution of the work which assigned to the group. Here there is two standards of action: the contingent reward and the management by exception.(Kurz 1998). According to Bass (1985) the four main characteristics of transactional leadership are: charisma, inspiration, spiritual momentum, individualized approach. This type of leadership tends to maintain the current operational status of the organization. The leader seeks to maintain the overall structure of the system through the control and partial upgrading of structures and processes. For example, in a university hospital whatever changes could be done in personnel and equipment, it would be remained university oriented in research and education. The transformational leadership according to Burns (1978) happen when one or more people involved and cooperate with their manner in order to the leaders and colleagues to push each other to ever higher levels of motivation and incentive for greater efficiency. The main difference from the transactional leadership is that the leader here seeks to change the entire organizational culture and structures of organism. According to Bass (1984) the transformational leadership has three characteristics: The transformational leadership might be lead to most successful and sustainable solutions if it combined with the already existing process of transactional leadership. The Vision of transformational leader to have success in the future is to secure the consent of all the factors of organism, and makes the environment more receptive to the introduction of innovative methods and modes of action. Leadership and management are two meanings obviously like, but not identical. Many people confuse management with leadership. Leadership is much more than management. It is more an art than an ability, which making others want something that you are convinced should be done. Leadership is closely tied with the terms of strength, power and influence. Leaders must have supporters to be successful. Leaders are they who go to the front, they brought profound changes and innovations, in addition to managers who are they try to improve the efficiency of operation in a fixed place with a controlled way. Although leadership and management are both important, Bennis and Nanus identified a profound difference between the two: Managers are people who do things right and leaders are people who do the right things.( Transformational Leadership in Health Care by Joan Trofino). The environment of health care is so complex and powerful and contains a variety of disciplines to help them function properly. As long as more highly a leader want to reach an organization of health, so much more needs the leading faculty and influence. The influence that it can have the leadership is very important for the achievement of objectives. The leadership should prompt the persons to follow its even from curiosity. This effort was not small time duration, but long-lasting and laborious, otherwise would be failed. This proves that leadership developed day with the day and no in one day. The healthcare sector needs leaders who can communicate verbal with others, setting goals, have adaptability to changes, take risks. The leaders in the NHS must make the right choice of people who constitute their team, inspire and empower them to achieve their best. The right leadership should be draw rightly the processes that are required to be followed as well as the time and the way of pursuing them, so that is achieved the objective. Its application in NHS it would be predetermines course of action, places the objectives, adapts the priorities, informs the basic collaborators, leaves time margin for the acceptance, impetuously advances in the action, waits for that it will have problems, re-examines daily the drawing. The leadership should see the future developing the experience of past and taking ideas from executives and from the remainder personnel, which is required for the achievement of objectives. If the leadership has powerful character, the persons entrust it and they entrust its faculty to unfold their dynamism. This not only gives in the personnel of health sector hope for the future but also promotes their faith in and in their organism. Each time in the NHS where the leadership is found front on a problem, the leaders should park it immediately and try to solve using the perspicacity. Of course, the perspicacity combine itself with good knowledge of object, and with who tactic to apply or who objective to place, so that it prompts the workers in the organism to function in the right direction of his achievement with enthusiasm and effectiveness. Furthermore, important role in the guidance of leadership for the realization of objectives play the faculty of choice of resources and their way of exploitation. The leadership should see each situation with criterion the available resources e.g. money, raw material, technology and, more important, the available human resources. Never it should not it forgets that the more precious resource they are the persons. The effective leadership has always aimed at the successful outcome of any effort. Three ingredients are required to have the leadership to reach success in NHS: a) vision to inspire all employees, b) ability to develop various skills, such as executives who each have different talents and c) dedication to the success of this objective and pass it around the body. Which effort would do and what time will do is very important for a successful outcome. The choice of timing for taking the appropriate action is very important because the wrong action at wrong time is sure to lead to negative results, the right move at the wrong time will bring resistance to the wrong move at the right time is wrong and only right move at the right time leads to success. Effective leaders give positive reinforcement and they should be admit when they are wrong. It makes people feel comfortable asking them for help and advice. The leadership eventually to be able to achieve its objectives, must maximize every resource available to the benefit of the organization. Especially, in the NHS should be combined in an optimal way all the available resources where there are, especially human resources (doctors, nurses, administrators, technicians). Because the sector of health is more complex and the NHS aim is to promote the establishment of a comprehensive health services designed to secure improvement in the physical and mental health of the people of England and Wales and the prevention diagnosis and treatment of illness (The New Politics of the NHS, Rudolf Klein 2006), this will require leaders and managers to develop new skills and innovate practices. Leaders must have the right tools to make decisions and to provide the best solution for their organism. Finally, leaders in the NHS have to be both accountable and transparent in their decision-making for sure, but they also need to be open to the other peoples point of view, to be visionary and capable of communicating that vision and motivating others to achieve their best for the benefit of patient care. Also require the ability to empower other healthcare personnel. The competence and creativity of managers and leaders at all levels in health care will be fundamental to the effective implementation of the health strategy. Being a healthcare leader today means being faced with daunting challenges, including complex organizational structures, unfamiliar operational and strategic issues, rapid change, and lack of time. Overcoming these obstacles requires new leadership competencies and a renewed attention to traditional competencies. These competencies are rooted in leadership values that give you focus in turbulent times, that help you deal with stress and that help you align others during organizational change. Apart from the effective leadership that is the most important elements that are required in the NHS, it also required planning and organization. In order to exists effective leadership will be supposed exist right organization and planning, because the organization is the process that in each worker is given some concrete work and the planning fixes what should become for this. The combination of this three elements with a creative and charismatic leader can compose in the NHS the essential elements for its success. Demands for healthcare are unpredictable, especially in the 4 NHSs in the United Kingdom because they exist in different geographically distant locations, with different culture and different needs of people. CONCLUSION This paper has explored the leadership in the healthcare field and has the aim of providing an easy way for effective leadership in it, and related research flowing from the  key findings of the independent inquiry in Carmarthenshire, with the aim of providing a  practical way forward for healthcare leaders pursuing system change. Strengthening  organisational leadership and capacity for inter-organisational collaboration requires a  combination of long-term investments in building relationships and trust, and in  developing a culture in which senior leaders are role models of cooperation. Although it  has not been possible to cover all issues in depth, hopefully the paper provides practical  ideas for healthcare leaders in developing their leadership style, executive teams, interpersonal  relationships, and inter-organisational relationships and collaboration.  Thus, for example, some researchers have focused on studying who leaders  are and on what leaders do, s pecifically, through the identification of those  personal attributes which differentiate those individuals who are perceived as  leaders, or who act in the role of leader. Conversely, others have focused  more on what leaders do, and how they do it. Thus, more recent research  has focused attention on the relationship between leaders and followers,  which has come to be seen as the study of leadership behaviour, rather than  just leader behaviour. In parallel, some writers have stressed the need to  study followership, not only because all leaders are also followers, but also  because modern notions of leadership place considerable emphasis on the  power and importance of followers in ultimately enabling leadership to have  greatest effect (e.g., Hollander, 1978; Lee, 1993). connectedness with stakeholders, internal and external to the organisation, the development of leadership in others by empowerment and encouraging the questioning of approaches to ones job and the way in which service is delivered Medical practices and hospitals spend great sums of money building and renovating facilities and purchasing new equipment, but relatively little time or effort developing a better ubderstanding of the people who work in them. Healthcare leaders need to undersyand the nature of healthcare organizations and the work they do (to improve organizational performance we need to understand human performance People with a high level of need for achievement tend to prefer situations in which we can take personal responsibility for solving problems. we have little understanding of how and why some persons are more effective leaders than others. The truth is that anyone can be an effective leader. They just need to find the right balance between social, moral and business aspects of leadership.   An effective leader is generally someone that leads by example and other people just tend to follow because they believe what they do is the right thing. Think of anyone you have looked up to in the past, were they an honest individual that put others before themselves? That is a quality of effective leadership. Being honest gives a person credibility and result in other people trusting and believing in that person. Effective leaders lead by example and merely invite others to come along with them. Keeping promises is another sign of effective leadership. They believe in others and never fail to reward or compliment someone when they see they are doing well.. Effective leaders admit when they are wrong and admit when they make mistakes. Everyone is human and makes a mistake at one time or another. Its how a person handles a mistake that gives them a certain leadership quality Good listening skills are a big part of effective leadership. A person who is willing to listen to problems or concerns an employee or a friend may have will give them more information. Therefore, the effective leader can make a well-informed and thought out decision.  . Effective leadership is about asking or requesting a person to do something, not commanding them. Effect leaders make recommendations to follow.   Effective leaders are willing to get their hands dirty. They realize that they are more than just a figure head or a boss. Most of the quality workshops will focus on certain aspects of leadership training. Strong language skills and effective words to express effective leadership are inherent to the programs and they are great ways to deal with staff communication. In conclusion leadership has a high correlation with all elements of the organizational learning system and it is a means to leverage knowledge through organizational learning.